The Impact of an Efficient Branding

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For the project of redesigning the website, as part of the new brand identity, I was gladly introduced to the marketing and design team of the organization in order to familiarize with the concepts and everything included in the brand book. From there, after a few sessions of brainstorm with my colleagues, I had an idea of what they wanted to accomplish and convey to the public.

With that, I begin to evaluate whether I could go from a more creative or the organization wanted to create a more rigid and formal approach. There are pros and cons for both, but the more salient question is: a creative approach would depend heavily on the person of department structuring the material and, if they are not available or the team increases, new members would have a period of time of getting used to the cultural and minutiae of the organization.

For the project of redesigning the website, as part of the new brand identity, I was gladly introduced to the marketing and design team of the organization in order to familiarize with the concepts and everything included in the brand book. From there, after a few sessions of brainstorm with my colleagues, I had an idea of what they wanted to accomplish and convey to the public.

With that, I begin to evaluate whether I could go from a more creative or the organization wanted to create a more rigid and formal approach. There are pros and cons for both, but the more salient question is: a creative approach would depend heavily on the person of department structuring the material and, if they are not available or the team increases, new members would have a period of time of getting used to the cultural and minutiae of the organization.